Between April 16 and 25, the Embassy held the celebration of Malbec World Day 2020 in Singapore. On this occasion, due to the lockdown, the celebration turned into a digital campaign.

The main objective of the campaign was to increase the recognition of Argentine wine, in general, and of the Malbec World Day brand, in particular, among consumers of wine residing in Singapore.

Ten of the main Singapore wine retailers and distributors participated offering special promotions of Argentine wine on their websites and social networks for more than a week.

As a result of this activity, almost 300 thousand consumers of wine from Singapore were able to interact with more than 20 online promotions through which they accessed special discounts for the purchase of around 30 different brands of Argentine wines.